Wednesday, December 29, 2010

WHAT YOU NEED DOESN'T SELL

Often the things we need aren't sexy enough to gain our dollars and attention.

Maybe we shy away from the need industry, because it implies that people are incapable of knowing something that is so inherently obvious. Any attempt to market it, and we're met with stiff opposition, or worse completely ignored.  

I'm reminded of Rosie O'Donnell's magazine "Rosie" which tried to highlight a more wholesome side of Hollywood and fame. Rosie wanted to tackle important social and political issues which ultimately drove magazines sales from 700,000 copies to 300,000 in just a years time. 

The whole ordeal wound up in court ultimately ending in a stalemate; it seemed that good and evil would be left to fight another day. In the court of public opinion on the other hand, Rosie never fully recovered. 

Funny, Rosie's only goal was to inject a little humanity into the world, something I think we could all hope to do a little more off. Did she make herself an easy target; perhaps, did she deserve what she got; not in this blogger's opinion, not by a long shot. 

No comments:

Post a Comment

ShareThis

Become A Fan

Tweet