TAKEPLACE: UK ART INSTITUTIONS RESPOND TO THE CHANGING EXPECTATIONS OF A DIGITAL AGE

Sunday, February 13, 2011

UK ART INSTITUTIONS RESPOND TO THE CHANGING EXPECTATIONS OF A DIGITAL AGE

This is a presentation given by MuseumNext founder Jim Richardson at the British Council Digital Creative Conference, Tokyo. (It is also available in Japanese here.)

The heart of what I am going to talk about today is how arts institutions in the UK are responding to the changing expectations of their audiences through their marketing.

The driving force behind this change has been the internet, which over the past decade has moved from a place where people go to find information, to a place to create, curate and share content online.

Our society has undergone a socio-cultural shift, with audiences moving from being passive consumers of information to active participants who want to have their say. MUSEUMNEXT

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