TAKEPLACE: MARKETING MANAGEMENT 101

Saturday, January 22, 2011

MARKETING MANAGEMENT 101

Analysts and Marketing Technology Experts Join Forces to Offer CMOs Enterprise
Marketing Management 101

The online event will demonstrate how EMM lowers costs, improves return on
marketing investment, and strengthens brands. Reuters

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TakePlace was made with you in mind It's about ideas and innovation, creative perspectives, and solutions. We're advocates for change, because change needs friends. We explore complex systems, adaptive agents, modeling, simulation, artificial life, and complex (information, biological, and social) networks. We especially focus on the Web as a complex information network in which we leave abundant traces of our social and semantic activities: what we do, what we are interested in, whom we talk to, what knowledge we acquire and contribute. Our research spans from modeling the dynamic processes that occur on the Web (how information networks grow and evolve, how individual and collective traffic patterns emerge, how attention bursts are generated and shaped by social and search tools) to designing tools that mine the Web to build better search, navigation, management, and recommendation tools (where ‘better’ means more intelligent, autonomous, robust, personalized, contextual, scalable, adaptive, and so on).