TAKEPLACE: CLEARING THINGS UP

Thursday, January 20, 2011

CLEARING THINGS UP

Even at a company as marketing-centric as HubSpot, we dedicated marketers still fall victim to the usual teasing that I'm sure our colleagues out there face as well. Fellow marketers, have you ever felt misunderstood about what it takes to do your difficult job? Do you go from a sales rep complaining about leads to an IT person ignoring your requests and then wish you could get a drink without someone spotting you and asking if you do work or just drink all day? While I'm sure much of the teasing is done in good fun, this image of what is a marketer is grossly misconceived, so I'm here to dispel these misconceptions about marketers here and now. HubSpot

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TakePlace was made with you in mind It's about ideas and innovation, creative perspectives, and solutions. We're advocates for change, because change needs friends. We explore complex systems, adaptive agents, modeling, simulation, artificial life, and complex (information, biological, and social) networks. We especially focus on the Web as a complex information network in which we leave abundant traces of our social and semantic activities: what we do, what we are interested in, whom we talk to, what knowledge we acquire and contribute. Our research spans from modeling the dynamic processes that occur on the Web (how information networks grow and evolve, how individual and collective traffic patterns emerge, how attention bursts are generated and shaped by social and search tools) to designing tools that mine the Web to build better search, navigation, management, and recommendation tools (where ‘better’ means more intelligent, autonomous, robust, personalized, contextual, scalable, adaptive, and so on).