Sunday, February 20, 2011

NEWS FROM THE CLOUD APPLES SAFE DEPOSIT BOX GETS BEEFED UP SECURITY

With OS X nearing its launch this summer, we just might have gotten a glimpse at either a Time Machine or MobileMe upgrade in one of this week's patents. Apple wants to beef up sensitive document security for average consumers and they want to do it in a way that will get consumers used to trusting Apple branded cloud based software and/or services. Even if you don't have sensitive documents like a Living Will or Home Insurance Policy that you want to protect, everyone wants to protect their investment in iTunes! You've invested a lot of money in your music, movies, books and app purchases – and that's reason enough to want to use this upcoming new feature relating to a virtual safe deposit box. While there may not be diamonds in the sky as the Beatles once described, the cloud is where the industry thinks the money is heading in the future. And with that in mind, Apple wants consumers to trust them on this front early on, beginning with a friendly little app called the safe deposit box. PATENTLYAPPLE

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