REVIEW OF IIR'S ENTERPRISE 2.0

A quick review of Day One of IIR’s Enterprise 2.0 conference. After my opening keynote, including my six lessons on Enterprise 2.0, Steve Hodgkinson of Ovum addressed the question, ‘Does Your Organisation Need Enterprise 2.0?’ One of the great examples he used is fixmystreet.com, which allows individuals to submit work orders to their local council to fix things. While this is just a website someone has set up, councils are actively responding to the requests. Or at least some are, and it’s easy to find which councils are and aren’t responding to their constituents’ complaints. Steve also presented a useful framework on the relevance of Enterprise 2.0 to organizations, as below, which comes from an interesting Ovum report on Enterprise 2.0. Trends in the Living Networks