TAKEPLACE: 6 TECHNIQUES YOU SHOULD STEEL FROM APPLE

Tuesday, March 8, 2011

6 TECHNIQUES YOU SHOULD STEEL FROM APPLE

Remember when you last walked into that Apple retail store? It was really hard walking out empty-handed, wasn’t it?

Why is that? What makes Apple so special? How does their market share keep escalating? Why do fanboys rave all day about them? What’s their secret?

Apple consistently uses a handful of techniques to simply out-perform their competitors, both in the creation and the marketing of their products.

Here are six of those techniques that you can borrow to create your own Apple-like “unfair advantage” — a loyal market that’s eager for everything you have to offer. COPYBLOGGER

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TakePlace was made with you in mind It's about ideas and innovation, creative perspectives, and solutions. We're advocates for change, because change needs friends. We explore complex systems, adaptive agents, modeling, simulation, artificial life, and complex (information, biological, and social) networks. We especially focus on the Web as a complex information network in which we leave abundant traces of our social and semantic activities: what we do, what we are interested in, whom we talk to, what knowledge we acquire and contribute. Our research spans from modeling the dynamic processes that occur on the Web (how information networks grow and evolve, how individual and collective traffic patterns emerge, how attention bursts are generated and shaped by social and search tools) to designing tools that mine the Web to build better search, navigation, management, and recommendation tools (where ‘better’ means more intelligent, autonomous, robust, personalized, contextual, scalable, adaptive, and so on).