When fashion icon and marketing provocateur Kenneth Cole unleashed this infamous tweet earlier this month on the heels of the uprisings in Cairo, all hell broke loose in the digerati. The digital equivalent of "off with his head!" could be heard for days as people on Twitter, in blog postsand Tumblr updates, and — perhaps most embarrassingly to Cole — on his company's Facebook page, expressed their grievances over his ill-timed remark.
But, in retrospect, was he really to blame? Or do social networks themselves share responsibility for such shameless online marketing and advertising? At the very least, one has to question whether some social networks actively encourage this type of provocative brand messaging, all in the name of increasing ad revenue and driving coveted "buzz" for a brand. HBR
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