On April 7, 2010, OkTrends, the
popular OkCupid blog that summarizes dating research, ran a story
entitled "Why You Should Never Pay For Online Dating." Curiously, that
post appears to have been removed from the site. (Celebrating the idea,
several other websites still link
to where the post once lived; visitors are automatically redirected to
the OkTrends landing page.) Could that be because Match.com, a long-time
player in the dating game, just purchased OkCupid for $50 million in
cash? TheAtlantic
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