Friday, February 11, 2011

WHAT DID YOU BUILD IT FOR ?


Visit an architect. On the first visit, right after shaking your hand, she unrolls plans for a house. "Here are some sketches..."
Wait. That's backward.
Sketches for what? How do you know if I want a house or an office building? How am I to judge these plans? Is it a mind reading exercise? Seth Godin

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