TAKEPLACE: SOCIAL REWARDS + ANALYTICS = BADGEVILLE

Saturday, February 12, 2011

SOCIAL REWARDS + ANALYTICS = BADGEVILLE

Editor’s note: This guest post was written by Kris Duggan, CEO and founder of Badgeville, which launched at TechCrunch Disrupt San Francisco in September 2010. Prior to founding Badgeville, Duggan held positions at Socialtext and WebEx. TC

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TakePlace was made with you in mind It's about ideas and innovation, creative perspectives, and solutions. We're advocates for change, because change needs friends. We explore complex systems, adaptive agents, modeling, simulation, artificial life, and complex (information, biological, and social) networks. We especially focus on the Web as a complex information network in which we leave abundant traces of our social and semantic activities: what we do, what we are interested in, whom we talk to, what knowledge we acquire and contribute. Our research spans from modeling the dynamic processes that occur on the Web (how information networks grow and evolve, how individual and collective traffic patterns emerge, how attention bursts are generated and shaped by social and search tools) to designing tools that mine the Web to build better search, navigation, management, and recommendation tools (where ‘better’ means more intelligent, autonomous, robust, personalized, contextual, scalable, adaptive, and so on).