Wednesday, February 2, 2011

MODEST DESIGN


When I arrived as the most junior of junior designers at Vignelli Associates in 1980, my portfolio couldn't have been more eclectic. Filled with excitable homages to everyone from Wolfgang Weingart to Pushpin Studios, my design school work begged for a diagnosis of Multiple Designer Personality Disorder. You might have expected me to rebel against the strictures to which I was subjected by my first employer. Instead, I willingly submitted to them. For ten years. And, as a result, I am a better designer today. Observatory

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