Rep. Jackie Speier (D-California) introduced a bill Friday that would require online-tracking firms to allow citizens to opt out of tracking, or else face stiff fines.
The bill, known as the Do-Not-Track-Me-Online Act, intends to let people choose a no-tracking setting in their browser and have companies obey that setting. The rules would mainly apply to companies whose primary business is collecting and analyzing data, but has loopholes for companies that collect data to improve their own services. Under those provisions, the FTC could rule website-analytics software to be legal. wIrEd
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