TAKEPLACE: A CONGLOMERATE'S RISE TO GLORY: P&G

Tuesday, February 15, 2011

A CONGLOMERATE'S RISE TO GLORY: P&G

We guarantee you've used at least two Proctor & Gamble products today. Did you brush your teeth or wash your hands? Then yup, you probably qualify.

Even though they dominate your life now, P&G took a long time to become the wonder brand they are today. The path to success took a lot of creativity and innovation. WARROOM

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TakePlace was made with you in mind It's about ideas and innovation, creative perspectives, and solutions. We're advocates for change, because change needs friends. We explore complex systems, adaptive agents, modeling, simulation, artificial life, and complex (information, biological, and social) networks. We especially focus on the Web as a complex information network in which we leave abundant traces of our social and semantic activities: what we do, what we are interested in, whom we talk to, what knowledge we acquire and contribute. Our research spans from modeling the dynamic processes that occur on the Web (how information networks grow and evolve, how individual and collective traffic patterns emerge, how attention bursts are generated and shaped by social and search tools) to designing tools that mine the Web to build better search, navigation, management, and recommendation tools (where ‘better’ means more intelligent, autonomous, robust, personalized, contextual, scalable, adaptive, and so on).