THE NEW PASSWORD

The convenience promised by the Internet often seems to evaporate when you log in every morning. First comes the user name and password needed to boot up your smartphone or computer. Next, a different password to access your e-mail. Want a book at Amazon.com (AMZN)? Another password (what was your first pet's name again?) and often your credit-card information and address. Buying boots at Zappos.com, reserving a plane ticket, or checking your bank balance after all that spending? Get ready with password after password. Bloomberg