MA YI XUAN WITHOUT IDENTIFYING

It happens to me about, oh, 14 trillion times every day: I go to plug something into my computer's USB port, and it doesn't fit because I've got the plug-head upside down. Then I mutter some curse word, peer at it, and then plug it in the right way. If I added up all the seconds I waste this way in a year, it'd be... well, it'd be enough that I thank the design gods for Ma Yi Xuan, who invented a USB plug that fits both effing ways. FastcoDesign